The equation of start-ups and technology has become commonplace over the years.

The equation of start-ups and technology has become commonplace over the years. There is a general belief that when a start-up starts, it has to do with technology. The reasons are the same. Numerous surveys have shown that students in engineering colleges tend to start-ups as an alternative to entrepreneurship. A conducive environment for start-ups is being created in reputed engineering colleges of the country. For example, guidance centers have been set up at IIT Mumbai, Delhi, Kanpur. Start-up industries are growing rapidly in technology-friendly cities in India. Not only that, start-ups in this field are becoming popular and eye-catching as technology-related start-ups are getting good publicity from the media. Given this background, one thing to keep in mind is the success rate of these start-ups. Not all startups in the digital world are successful in the short term, so it is important to seek expert advice before starting a technology-related start-up. Not everyone gets such advice on an individual level, but experts give their advice through different mediums. 

Industry location

Its exact location is important for technology-related start-ups. As you can see, India’s technology start-up industry is expanding in cities like Mumbai, Delhi, Bangalore, Hyderabad, and Pune. This is because of the proximity of like-minded people. Skilled man power is readily available for technology-related industries. It is good to have skilled people around to keep you up to date on all the developments in your area and to understand exactly what you are doing. Koramangala, a few kilometers away from Bangalore, known as the Silicon Valley of India, has come to be known as a start-up village.

Continuous Self-Study – Technology is always changing and that is too fast. So the technology may have changed, or it may have been updated, from the time an idea came to mind until it came to fruition. At such times it is important to know all the developments in your area and what business can be done accordingly. For this, eyes and ears should be open. And if you want information about the Tractor, then you can know by clicking on the link.

Product launch time

In the field of technology, launch timing is very important. There can be many reasons for this. Either way, what you have thought is likely to be done by someone else. So the USP of your product. Must find. Marketing helps you to determine exactly when your product will be marketed, whether the market is favorable for your product, who your exact customers will be, and so on. For example, if a smartphone application requires a high-speed internet facility (4G, etc.) then it is necessary to study the market and how well equipped the customer is.

Analysis of information

If the creators have information about the application that we are creating for the customer, how and how much the customer is using it, how long they are using the application, they will get an accurate response about your product or service. It will help to make necessary improvements or updates.

When starting a technology start-up, you are expected to do your homework consistently. Considering customer feedback on your product, you need to think about how to make it more convenient.

Technology: Apple, Google

Apple and Google are the 2 biggest tech companies in the world. While Apple has control of the iOS system associated with the iPhone, smartphones from many companies around the world run on Google’s Android operating system. They make a variety of apps and games available to smartphone owners through the Apple App Store and Google Play Store. Both companies charge 15 to 30 percent commission for developing their app/game in this ‘store’ market. Both the companies have made it mandatory for app developers to use a payment system to get you a commission. As a result, developers have no choice but to pay a commission to the company for publishing the app on the App Store or Google Play Store. There is massive opposition to this.

Apple and Google have a monopoly on the app-based economy, forcing developers to use their own payment systems. However, this has destroyed a strong, equitable competitive environment in the market. There have been reports that companies are deliberately promoting high-paying apps, rating them better than quality, or directly or indirectly undermining low-commissioned apps.

The demand to curb these two companies is currently increasing across the world. Dating apps are especially popular overseas, with Apple and Google charging app developers exorbitantly. Following the uproar, the Netherlands Competition Commission, the Authority for Consumers and Markets, warned Apple of fines of up to five million euros per week for not allowing an alternative payment system. After this, South Korea made a law in this regard.

In August last year, South Korea’s National Assembly passed a bill amending the Telecommunications Trade Act. The amended provisions prohibit major app store operating companies from forcing developers to use certain payment systems. The clear provisions and rules of this Act were announced on March 8. Accordingly, app developers using third-party payment systems are also prohibited from rejecting apps, games, delaying their release, interfering with their registration, or improperly monitoring them. Violations of this law will result in fines of up to two percent of the App Store’s annual revenue from their app-based industry.

However, if we learn from the experience of the Netherlands, these companies are unlikely to grow easily. This is because after reducing the commission, these companies will make the app selection process of app developers so difficult that it is likely that many developers will take a higher commission to opt-out of it and get published in the actual store. The US administration has also started pushing for legislation to end the monopoly of these companies on app developers. Apple claims that allowing third-party systems will threaten the security of users. So now what happens in America will be the decision of other countries of the world.

App market

Smartphone usage is increasing rapidly. Of course, the time taken by the users on this has also increased. In such a situation, the demand for smartphone-based apps, games is increasing. As of December 2021, 3.4 million apps have been registered on Google’s Android operating system. By comparison, Apple’s App Store, which provides limited access to apps, has more than 2.2 million apps. Last year, Apple cut its commissions and paid app developers 60 billion a day. App developers, who develop games, take 67 percent of smartphone users’ fees. Google’s revenue in this market is almost half that of Apple.